Digital Asset Management 

Convincing Yourself to Pull the DAM Trigger

Helping you understand why your business demands a Digital Asset Management System

Fri, 08/15/2014 - 9:41pm | Insights
Chris Whalen

Our valued DAM partner, CELUM, asked us to participate in their new initiative to help share industry knowledge.  We agreed to develop a series of vendor agnostic whitepapers and answer questions via webinars.  This is our first offering from this series.  We have translated the whitepaper into an easily digestable series of posts.  If you wish to download the whitepaper as a whole, you can find a download link at the bottom of this page.

By now, most of us have sat through one or two "What is DAM?" webinars or read a "Top 5 Things to Know About DAM" white paper. They are everywhere. You can probably find one being offered at this exact moment. The utilities of a Digital Asset Management (DAM) system are easy to observe and understand: A modern DAM system provides for the storage, location, sharing, and repurposing of digital assets. Yet, the question often remains:

"Why is DAM important enough to our business to justify the effort and expense of adding another software system?"

The answer is strikingly simple. Operating without a modern DAM system:

  • Considerably increases operation cost
  • Leaves your digital property vulnerable
  • Decreases the potential value of your assets

These three corporate consequences burden business from the smallest creative design shops to the global brand juggernauts; the only difference is the exponential severity of the impact. Realizing this business affect just might convince you to pull the trigger on implementing a DAM system.

Ask Yourself the Right Questions

How Does DAM Help Cut Business Costs?

How does DAM secure your assets?

How does DAM increase the value of digital assets?

What Can We Conclude?

The utility a Digital Asset Management provides has become less of a luxury for enterprise scale business and more of a necessity for all business. Determining which DAM system to implement is not an easy decision; there exist consultant groups devoted solely to helping companies make that choice. However, you should now understand the reasons why it is too important to postpone. Your first step should be to take a look at your current content workflows and processes. Identify and rank the processes that cause the most problems. This list will serve as a guide when comparing DAM system as it will help you recognize which platform is the best fit for your specific needs. When you manage to find the right fit and start integrating DAM into your core business processes, you will realize that DAM is more than just a software system; it can be a powerful business solution.