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CASE STUDY

Mohawk Industries

CLIENT NAME:

  • Mohawk Industries

INDUSTRY:

  • Manufacturing
mohawk industries logo white scaled
mohawk flooring hardwood floor shown in living space

ABOUT THE CLIENT

  • Mohawk Industries is a global leader in flooring solutions, serving Residential and Commercial markets. With a diverse portfolio spanning carpet, hardwood, laminate, tile, and luxury vinyl, Mohawk delivers innovative, high-quality products through retailers, specialty stores, and direct-to-consumer channels worldwide. The company is recognized for driving industry trends and providing reliable, sustainable flooring solutions.
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Technologies:
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inriver logo in blue
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The Client's Challenge

the main concerns & Issues

  • Mohawk Industries faced a critical data management crisis across its Residential, Commercial, and Home flooring divisions. Product data and digital assets were fragmented across multiple legacy ERP systems with inconsistent standards, making cross-divisional alignment nearly impossible. Teams struggled to locate accurate product information, siloed workflows delayed marketing campaigns and channel syndication, and growing direct-to-consumer ambitions demanded a scalable solution — all within a tight 10-month window.
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Avyre's Solution

HOW We addressed the issues

  • Avyre partnered with Mohawk Industries to implement Inriver Product Information Management (PIM) and Aprimo Digital Asset Management (DAM), delivering a unified foundation for product data and digital assets across all divisions. The engagement addressed both the technical complexity of consolidating multiple legacy systems and the cultural challenge of aligning teams around shared data standards, completing a full enterprise rollout on time and on budget in just 7 months.

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